2020
Art Direction
Brand Identity
corporate training
Graphic Design
multilingual
Photography
Responsive
UI / UX
Web Design
Graphic Design
Web Design
For Procosil, a leading company in the production of high-tech medial prostheses, we redesigned the logo and developed a new corporate image through a products kit to be presented to technicians and in exhibition settings.
The client was very clear about what the logo should represent, this had to embody a combination of innovation and humanity. Based on this request, we developed a logo containing a robotic hand, which well represented the concept of hi-tech, enclosed within a circle, which has always been an element of union, humanity and full harmony.
The website, as well as the brochures, wanted to maintain this dual focus, combining technology and humanity, of this corporate entity. Within it are listed the different prosthetic solutions, the certifications obtained, and above all the numerous partners on a global scale.
The need was to overcome the problem of continuous reprinting of brochures for trade show events. With an ecological and functional perspective, we designed modular brochures through a folder composition. In this way, sales agents could dynamically construct the brochure intended for the customer, without expensive printing costs and without providing irrelevant information for the target audience.