2021
Art Direction
Brand Identity
Copywriting
Google Analytics
Graphic Design
Responsive
Web Design
Graphic Design
Web Design
For the technical studio and construction consulting MB Studio di Massimo Bertuccini we developed a logo study, with related corporate image and Wordpress corporate website.
A straightforward looking project, that we approached with the utmost attention to detail.
The logo design had to contain within it elements connected to the world of design and architecture and at the same time contain the acronym of the owner (Massimo Bertuccini). We designed a logotype that would unite in a functional combination the letters "M" and "B" in the form of two arches and two supporting columns (basic elements of architecture), respecting the geometries of the golden section.
The chosen colors embrace an elegant and pragmatic style, employing classic black combined with a cool-toned gray.
The website maintained the aesthetic line of the coordinated image, with linear, sans serif fonts and sharp geometries. The goal was to communicate technical preparation and design expertise. Within this digital container we can find both photographic images on work executed and digital renderings.