For the iconic San Marino company Il Semaforo Softair we created an eCommerce website with Kyuubi technology with a modern, functional and mobile-friendly structure, on custom graphic design requested by the client.

Il Semaforo came from a previous site developed with joomla, with the switch to Kyuubi eCommerce we were able to trigger a catalog of over 17,000 products with a synchronization to the company's MEXAL management system to align the amount of products in stock with the online sale and the physical store located in the historic center of San Marino.

Il Semaforo now has two integrations to external platforms designed for marketing activities.

It is equipped with TrovaPrezzi, one of the most famous price comparators in Italy, and a synchronization with Amazon in which can sell by allocating defined items and optionally setting a price meant for this marketplace.

Il Semaforo having Softair as its main product category cannot use paid advertising to increase its sales (since Google and Facebook policies prevent the promotion of weapons, even if toy). This is reason why it has been necessary to provide them with a solution that would improve performance in terms of SEO. Since going online, visits by organic search have had a 30% increase over the previous period.